Early Access:
Invest in the
fastest growing
market post
pandemic: online education

HyperionDev is back with our second crowdfunding campaign, after closing the largest edtech fundraise in 2020 with 300% of our target raised in 7 days, and more than doubling revenue year on year. This early access campaign is available at a 10% discount to valuation for the first £2mil committed or until 15th December - whichever comes first.

Introducing the power of HyperionDev
+ world leading universities

We’re raising to accelerate the growth of a new product line of university-branded coding bootcamps, powered by HyperionDev. Our last fundraise allowed us to partner with several world-leading universities in EMEA including the Russell Group University of Edinburgh,

the University of Cape Town, and the University of South Africa, with nearly 50 total currently progressing partnership discussions including universities such as the University of Melbourne, Carnegie Mellon University, and the University of London group.

Coding bootcamps in partnership with leading universities

We’ve launched university-branded bootcamps that have generated over £1mil worth of student enrolments in under 3 months. This evolution of our business model allows us to use our existing tried and tested coding bootcamps, online learning platform, and learning platform to quickly launch new bootcamps in new regions without having to establish the HyperionDev brand first. For example, our University of Edinburgh Data Science bootcamp marketed in Scotland, Europe, and England, has generated nearly £75k in revenue in its first month of launch.

This business model sits firmly within the $117 billion ‘Online Micro Credential’ market, in which several unicorns such as Coursera and 2U exist. With the market growing at a 17% compounded annual growth rate, and a 71% year on year growth rate for university branded coding bootcamps specifically, we are raising a £5mil round of funding to cement our lead in the EMEA market, with a goal to end 2022 with 100 university partners across the market on contracts with HyperionDev.

44

Active university
partner discussions

320%

Higher conversion rate on
co-branded bootcamps

3000000

Average annual revenue
per university partner

We’ve seen our conversion rates span for university-branded programmes in regions where the HyperionDev brand isn’t established, and are now in late stage conversations for launches with 5

more Russell Group universities in Q1, with an average annual revenue per university partner when programmes reach scale estimated at £3mil a year.

About this early access campaign

We were blown away by the demand for our first ever crowdfunding campaign, with nearly 2000 investors committing over £3mil in just 7 days on Crowdcube, requiring us to close our round 4 weeks early and the campaign automatically closing after we hit our absolute hard fundraise limit.

This year, we’re offering our top 100 investors from the last round and select angel networks the private and exclusive opportunity to make a commitment to our next round ahead of our second crowdfunding campaign which will go live in early 2022.

Until 15th December or for the first £2mil in commitments - whichever comes first - a 10% discount on the valuation of our next fundraise will be available to those that sign a commitment letter through this page, with funds transfer only required by 1st April 2022. EIS and Knowledge Intensive Status (meaning you can commit and get EIS even if you are already above your £1mil

annual allowance is available, with EIS being claimable in this or the next financial year). With £700k already committed as of 2nd December (the below bar shows current state of commitments), we expect this early access campaign to fill out quickly and will be accepting commitments strictly first-come, first-serve based on date of commitment letter signature.

Live commitments tracker

£0 £2mil

How big can this model get?

The largest coding bootcamp outside of the EMEA and Australian region is Trilogy Education, acquired for $750million by 2U in 2019, and growing to >$500mil in annual revenue run rate. Their model is deceptively simple: partner with university brands like the University of Toronto or University of California San Diego to launch the same bootcamps branded with these universities, and powered by Trilogy.

Our model with universities is the same, and we have all the pieces to scale this quickly - our own learning platform, curriculum, grading, admission functions and the like. The only ingredient remaining is university partnerships, of which we have gone from 0 to 10 in just a few months, and expect to close Q1 with over 20.

Trilogy is a former client of HyperionDev - we helped them scale grading for their university bootcamps, using our highly cost efficient CoGrammar technology and cost base in Africa - and 2U also pursued acquiring HyperionDev to merge it with Trilogy in 2019. In this work we understood the Trilogy model in greater detail and their challenges to scale that we uniquely solve already with our CoGrammar technology and marketplace of coding mentors and graders based in the Southern African market.

We see a short window to take a large portion of the EMEA & Australian market with this round of funding, by acquiring university partners in continental Europe, the UK, North Africa, the Middle East, and Australia, and we’re raising this round of funding to accelerate that university acquisition.

With cornerstone university partnerships already scaling - including with the largest university in Africa, the most prestigious university in Africa, a Saudi Arabian university, and a Russell Group top 20 in the world university - we are seeing universities convert to partnerships faster, but need to establish highly skilled local partnership leads in these regions.

We estimate the size of our total addressable market to be larger than that of Trilogy, given the high demand for tech skills at larger volumes in the EMEA & Australian markets, and this is fully modelled in our financial model. We plan in 2023 to further expand into the Asian markets.